Primark Vitamin Enriched Moisturising Primer Review - Bobbi Brown Dupe

I picked up the Primark Vitamin Enriched Moisturising Primer because it looked like it was a dupe for the Bobbi Brown Vitamin Enriched Face Base. The Primark version costs £4.50 for 45ml and the Bobbi Brown Face Base costs £46.50 for 50ml, so there is quite a price difference.  

Primark Vitamin Enriched Moisturising Primer Review

I had always wanted to try out the Bobbi Brown product, so when I received a mini version in a gift with purchase goody bag I was really excited to try it out, but I have to say I was somewhat underwhelmed.  I have quite dry skin and the face base did not have as much slip as I was expecting, so it didn't feel smooth when I applied my foundation. For the price I was expecting to love it way more than I did. It does have a lovely lemon smell which I really enjoy, where as the Primark version doesn't  really have a fragrance.  They are both quite rich, thick creams, but the Primark cream is a bit bouncier, so I think it has more of a mousse consistency with a bit more air in it.

They both feel the same on the skin, giving a slightly tacky, sticky feel and the end result looked identical when I applied foundation over the primers.  In the end neither product was quite moisturising enough for my skin on its own, so I would need to prep my skin more before using these products, but overall they both gave the same results, so I think I would stick with the Primark version if I was to choose one over the other.   The packaging of the Primark version is pretty similar to Bobbi Browns version and its looks nearly as good as the more expensive packaging.

The Primark Primer contains Oat Oil, Shea Butter, Vitamin E, Vitamin C and Niacinamide whereas Bobbi Brown contains Vitamin B,C & E, Shea Butter and Hyaluronic Acid. I will say that the Bobbi Brown product is recommended for normal to oily skin rather than dry skin, whereas the Primark product does not state any recommendations. Primarks is Vegan and Cruelty Free, Bobbi Browns is free of Parabens, Phthalates, Sulfates, animal derived ingredients and Gluten.

Overall, neither of these products were quite moisturising enough to use on their own on my dry skin, but with a little skin prep they both gave nice results, but for the price, I would chose the Primark Vitamin Enriched Moisturising Primer.


I purchased this product with my own money


  1. Fantastic post, how interesting that the BB one wasn't as good as you thought. I have been using the Lisa Armstrong moisturising primer (from Avon) which also has a lovely lemon smell but like you I need to prep my skin first because it's not enough on its own. xx


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